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Md Delwar Hossain
Apr 10, 2022
In Wellness Forum
Affected by the black swan event this year, the global revenue of social media platforms represented by Twitter and Weibo is like a roller coaster, with varying degrees of "troughs" in the first quarter, and only one in the second quarter or the second half of the year. A slow "climb". On December 28, Weibo released its unaudited financial results for the special database third quarter ended September 30, 2020, and its revenue was US$466 million, which was basically flat compared to US$468 million in the same period last year. It beat Wall Street analysts' expectations of $437 million to $459 million. Among them, advertising revenue was 417 million US dollars, which has increased by more than 20% month-on-month for two consecutive quarters, returning to the level of the same period last year. In terms of operating data, it failed to continue the growth trend in the first quarter. As of September 2020, the number of monthly active users of Weibo special database was 511 million, a net increase of about 14 million over the same period of the previous year, of which about 94% of the number of monthly active users were mobile users; the average number of daily active users was 224 million, A net increase of about 8 million over the same period last year. This year, the monthly active users of short video duo Douyin and Kuaishou have exceeded 500 million, posing a lot of challenges to Weibo. Looking back at the beginning of the year, the global digital advertising market has been hit hard by special database the epidemic, and Twitter and Weibo all experienced a "slippage" in the revenue or growth rate in the first quarter. The Q3 financial reports released in succession indicate that their ability to “absorb gold” is returning, but the lack of user growth stamina is a new problem they have to face.
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Md Delwar Hossain
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