Apr 09, 2022
In Wellness Forum
Brand is the embodiment of the core values of products and enterprises, and the guarantee of quality and credibility. Brands are needed in the Internet era, but the Internet itself cannot build brands. Therefore, in the process of brand value fax number database building, it is necessary to resort to some effective means, namely content marketing represented by "Double Micro and One Shake" and life scene marketing represented by Focus Media. . At present, "two micros, one shake and one focus" may be the best paradigm for building a brand. This article is a companion article to the last published article "The Internet Age Needs More Brands, But the Internet Can't Build Brands ". The purpose is to fax number database further explore the relationship between the Internet, offline brand detonation facilities and brand building. In the previous article, we carefully analyzed the reasons for "why the Internet can't build a brand", and it also inspired a great response from readers. Many readers are asking us, is the Internet really ineffective for brand building? In fact, we deliberately left a "hidden button" at the end above, which is to quote Wang Xing, CEO of Kantar China and Global President of BrandZ, at the launch of China's TOP100 brands last year. She pointed out: the current "double Micro shake one crowd" is fax number database the best paradigm for building a brand. This actually tells us that the Internet, as a medium with the largest number of users and the most efficient interaction, of course cannot be absent in the creation of the full value of the brand, not only can it be absent, but also play a role.